Dealer Pipeline
Toronto
·
City of Toronto
proper

Dealer Pipeline/Toronto

Vehicle merchandising
for Toronto dealerships.

We come to your Toronto lot, capture every vehicle on the list, correct the images, decode each VIN into accurate listing copy, and publish the finished listings — before your afternoon. Your staff never touches a file.

$0 setupNo contractNo minimumPriced per vehicle

Coverage

Where we go
in the city.

Toronto is not one market, it's a dozen strips with very different parking, traffic and lot conditions. We route by cluster so the drive doesn't eat the morning.

West end

The Queensway, Weston Road and the Keele and Dufferin corridors. Easy early access off the 401 and the Gardiner, so these lots get the first slots of the day.

East end

Kingston Road, Danforth Avenue and Eglinton Avenue East. We cluster these together on one visit rather than crossing the city twice in a morning.

North

North York along Steeles, Sheppard and Lawrence, and up through the Yonge corridor. Closest to our Thornhill base, so same-day turnaround has the most slack here.

Downtown and inner city

Tight lots with no shooting space are normal downtown. We work the angles the space allows and lean on the studio finish, which needs far less room around the vehicle.

Outside the city line we also cover North York, Scarborough, Etobicoke, Vaughan, Woodbridge, Markham, Richmond Hill, Mississauga and Brampton.

Evidence

Shot in the GTA,
in GTA weather.

This Jeep was captured on a wet, flat, overcast Toronto-area morning — the conditions you actually get here most of the year, not a brochure day. Drag it.

2026 Jeep Cherokee in grey, colour-corrected listing image captured at the dealership on an overcast day.
The same 2026 Jeep Cherokee straight off the camera, flat and underexposed in the rain.
Raw filePublished Drag to compare
Lot finish — colour correctedSUV
2023 Lexus IS in white, finished on a clean studio background.
The same 2023 Lexus IS straight off the camera, parked in front of a dealership building.
Raw filePublished Drag to compare
Studio finish — background replacedSedan

See the full gallery

The morning

Booked for Tuesday.
Live by Tuesday noon.

Same four steps everywhere we work. In Toronto the only variable is the drive, which is why we book by cluster and start early.

Step 01At your lot

Capture

We arrive at 9:30, work through your list, and stay out of your customers' way. Nothing to prepare.

Step 02Automated

Correct

Every frame through our own pipeline, so a grey November Tuesday matches a bright July one.

Step 03Automated

Describe

Each VIN decoded into spec-accurate listing copy for that exact vehicle.

Step 04Before noon

Publish

Finished listings pushed to your platform. Your team does nothing.

Toronto questions

Asked by
Toronto lots.

My lot is packed and there's nowhere to shoot a car properly.
That's the normal condition on a Toronto lot, especially downtown and along the older strips where the pad is small and every space is filled. We work the angles the space allows, and this is exactly where the studio finish earns its keep — placing the vehicle on a clean background needs far less clearance around it than a lot shot does. We don't need you to move six cars to make room.
What happens in winter, or when it rains?
We still come. Toronto gives you flat grey light and wet pavement for a good part of the year, and correction is built for exactly that — the Jeep above was captured in the rain. What we won't do is pretend the vehicle is cleaner or drier than it is; if a vehicle is genuinely too filthy to represent honestly, we'll tell you and shoot it next visit.
Can you get to us before the sales floor opens?
Usually, yes. Early slots are the most requested in the city because they clear before the lot fills with customer traffic, and because they beat the Gardiner and the 401. Lots in the north end and along the west-end corridors are easiest to book early; east-end lots we tend to cluster on the same morning.
Do you work with multiple rooftops in the city?
Yes, and it's the best case for our routing. Two or three lots close together on one morning is cheaper for us to serve than one lot on its own, and that shows up in your per-vehicle rate. If you run more than one Toronto rooftop, say so when you ask for a quote.
How much of my staff's time does this take?
Effectively none. We need a list of which vehicles to capture and access to the lot. Nobody has to move vehicles, clean them, stage anything, upload files or write copy. The next time your team looks at the listings, the vehicles are live.
Nearby

Also serving.

Outside these areas? Ask anyway — our Southern Ontario routes are expanding.

Start here

Three Toronto vehicles.
On us.

We come to your lot, merchandise three vehicles and publish them the same day. If you don't want to book again, you don't. Nothing to cancel.

[email protected] · Thornhill, Ontario